100 Types of Advertising and Marketing by Aamer Habib (Latest Techniques of Advertising and Marketing)
Advertising and marketing both introduces company’s product in customers, but they are
different from each other. It seems that both have same task to make things and
sell these things in market, but by nature they are too different from each other;
here we explain some differences between advertising and
marketing;
1.
Advertising:
In advertising
we manufacture things and introduce this product in market. Advertising tells about company that what he is making? Through marketing you
tell the customers about company’s product.
2.
Marketing:
In marketing we
make things according to market’s demand. In which we focus on customer’s
demand, how are our customers? What they want? What they get from our product? E.g.
symbol, colour, design etc. the main purpose is to design your product
according to market, and customer demands and attract large number of viewers
towards your product.
A.
Advertising
types:
Advertising is
the main component of marketing. When we start business we get different
options of advertising, for proper advertising we must focus on proper option. For
choice any option we must have money and capital according to these options. E.g.
for choice proper option we must communicate with different companies in
market, get information from them, compare all these information and take
decision according to your demand.
1.
Print
Media:
In print media
we mostly advertise our business through newspaper and magazines.
a)
Newspapers:
we advertise our business on front page because in our home we mostly focus on
front page news.
b)
Magazines:
for business advertisement business man choice those magazines which are mostly read by
ladies and related with fashion, clothes etc.
According
to research print media’s impact is long lasting.
2.
Electronic
media:
In
electronic media we advertise our business through Television and Radio. The
main advantage of this advertising is that we can easily reach to our viewers; we
don’t need any specific time to reach them.
3.
Internet:
In early years
businessman advertise business through give banners on internet, but now with the changing trend
demand also changed. Now businessman mostly pays to show their ads on searching
engine. Now a day pop up ads and video
ads are very common on internet.
4.
E
mail advertising:
This
type of advertising link with customer interest, e.g. when people buy things
from company, company offer membership to these customers and ask them to join
them on internet. For this purpose company demand their id cards, after that
company make list of these addresses and when new product came or promotion
start company e mail all detail to all customers.
Social media advertising is very common now a day, e.g.
company advertise it product through Facebook, LinkedIn, Twitter and others
6.
Direct
postal advertising:
This is a cheap
form of advertising, in which we advertise our business through postal cards, flyers,
receipt, or letter etc.
Billboards are
the main kind of this advertisement. On roads people can easily come to know
about new product. Travel ads also the same things as people during travelling
can easily get information.
8.
Signs:
Physical sigh
is the best way to attract number of customers towards your product
9.
Word
of mouth:
Word of mouth defines as a “good words of a happy client to
the future client of a good package of a company”. It is a most active form of advertising;
it is also called word of mouth advertising.
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| Aamer Habib Advertising and Marketing |
10. Sponsorships:
In this form of
advertising company mostly arrange events, e.g. company arrange charity event, to
collect charity company must sponsor famous personalities. Through this company
advertise his business.
B.
Marketing
Types:
When a company
starts a new business, its failure and success depends on its marketing. When
company use affective marketing he become succeed and grow fast. For successful
marketing company must go through 4 main steps;
a)
Select
your audience: Age limit is
very compulsory in marketing, whether you select what type of audience you want
to target in your marketing.
b)
Make
a process outline: In
this step you make strategy e.g. how you attract audience? Logo of product,
design etc.
c)
Kind
of marketing plan:
what kind of marketing plan you use for your business.
d)
Evaluation: Evaluate your all efforts whether they give positive results or
negative.
Here are the
main marketing types;
In this type of
marketing businessman writes an article related to is product and publish is article
on internet.
In this type of
marketing, businessman offer buy one, get one free. E.g. in pizza’s shop we see
thistype of marketing.
In this type of
marketing company should market otherbrands, services and companies etc. For
this marketing other brands should pay this company according to its
performance.
In this type of
marketing company offer codes to customers, they scan these codes. Because of these
action company come to know that customers interested towards their brand.
Brand marketing
is the marketing to classify the brand name. It is a long lasting marketing. This
marketing boosts the customers.
This is very
simple type of marketing in which company gives discount on buying of 2 same
products at a time.E.g. this marketing is use in stores, as to buy 2 chocolates
in Rs. 80 instead of Rs 100.
In this type we
use media to market our products. Through media we give information to the
large number of population. E.g. marketing through TV, Radio etc.
In below line
marketing we did not use media. It is totally opposite to above line marketing.
We use direct mean for marketing our product.
In this type of
marketing one owner of business markets the products of other business.
This marketing
type is specifically linked with customers. Customers then further market these
products.
Business to
people marketing similar to business to business market, it is more effective
and real. Because in business to business market we also deal with people as we
deal with people in business to people marketing.
In buzz
marketing business man make a plan which has drama, suspense. But there is too
much risk in this type because if people become not interested then plan goes
wrong and business man faces lose.
In this type of
marketing business man link with call centre and purpose of this call centre is
to call all customers to introduce new products or for promotion.
It is a direct
marketing, in this type of marketing we markets the products through showing
catalogues to customers.
15.
Reason
marketing:
In this
marketing businessman offer some charity on product to attract customers. Businessman
must focus that type of charity which is interested by customers.
Businessman invites
celebrity on launching ceremony to attract the people. This is also more
effective type of marketing.
In this type of
marketing, businessman pays money to run their ads on channels, TV to promote
their product.
Now a day this type
of marketing is very useful. In this type of marketing businessman promote
goods and services and also interact with customers through Bluetooth and Wi-Fi.
In this type of
marketing, businessman uses others marketing strategy’s information and data to
make new strategy. The purpose of this marketing is to evaluate good result and
make new strategy which give benefits.
Business man
uses multiple sources to markets the product. E.g. in cloud marketing
businessman gives ads about product on all social media application. He give
ads on Facebook, twitter, LinkedIn, YouTube etc.
This types of
marketing shows the strong bond between business and customer. In this type of
marketing businessman make ads that show the real stories of people life.
In this type of
marketing company focus on its old customers. This is the marketing of devotion;
in which company ignore the new customers.
In this type of
marketing company mainly focus on market demands and make new products totally
for market.
This is the
type of marketing which is closely related with customers. It is very easy type
of marketing because it is only link with customers.
In this type
businessman firstly make content and then work on these contents. The main purpose
of these contents is to highlight the audience. Tis marketing make stronger the
relation between business and customer.
It is the plan
of identifying the online contents. Customers use these online contents in which
company explain that what are they make and what are the main purpose of their
making.
Te main purpose
of this marketing is to talk to people. Promote your product through talking to
people, tell them about product, its purposes etc.
This type of
marketing makesstrong relationswith customers.
In cooperative
marketing 2 companies connected with each other. They both marketing the
products at the same time and retail these goods.
In this type of
marketing businessman should use the latest data and information. We become
successful in business when we use latest information and work according to
latest trends.
This is a
simple form of marketing. In this form of marketing businessman uses different
type of methods for marketing. They use mobile, e-mail and online methods.
Cultural
marketing is a type of marketing that’s especially towards a specific culture. This
is the most actual kind of marketing.
To make marketing
more effective, businessman uses more data.Businessman includes this data in
the marketing strategy and makes strategy more reliable.
This type of marketing,
basicallylink withcustomer’s personal data. Business man focuses on customer’s
personal information and imposes this data in strategy to make strategy
effective.
This type of
marketing use by company for his own use, e.g. to save is position in market.
In this type of
marketing businessman make a list of is audience and deal with tem with
different type of strategy.
In this type, company
use digital technology to market its products. E.g. mobiles, search engines
etc.
It is directly
link with customers. In this type company directly markets with customers,
print media, electronic media, and sms service etc.
In this kind
company send letter or leaflet to customers to marketing products.
In this type of
marketing company send their workers to customer’shouse for marketing.
In this type businessman
gives further explanations to customer about his product. He also offers
discounts, free sample to promote his product.
This is an
online marketing. In this form of marketing company gives information of an
online store’s product and catalogue.
Company conduct
marketing through online method, e.g. e-mail.
In this type of
marketing company shows its monopoly in market through promotions. Company show
that, he offer best and no one is like him.
45.
Occasion
marketing:
In this type
businessman held an event and promote their products in that events.
46.
Expeditionary
marketing:
It is the type
of marketing in which businessman mainly describes how they grow their
business? Which policy is best for growth?
47.
Experimental
marketing:
This is the
marketing through experiences.
Company plans
his marketing through Facebook.
49.
Arena
marketing:
Businessman
arranges a meeting with specific customer on specific are to market his
product.
50.
Free
sample marketing:
In this type of
marketing company provides free sample to customers to increase demand of his
product.
51.
Free
offer marketing:
In this type
company offers something free with actual products, e.g. with large pizza we
get free Pepsi.
52.
Geographical
marketing:
In this company
focus on specific area not the whole country.
53.
Worldwide
marketing:
Company market
his product worldwide.
54.
Goods
marketing:
Company use
this marketing to increase his sales.
55.
Green
marketing:
Company use
environment in his campaign to markets his product and increase demand.
56.
Humanistic
marketing:
Sin this type
of marketing company focus on human needs and feeling to attract people.
57.
Inbound
marketing:
In this type of
marketing company finds its customers to buy product or get interested.
58.
Influencer
marketing:
It is the
concept in which targeted audience is particular to a specific person or a
market leader
59.
Informational
marketing
It explains the
variety of product and services over the targeted audience or customers
60.
In-game
marketing
It is the most
recent marketing technique in which companies target their customers through
games they play on different platforms
61.
Industrial
marketing
It is the form
of B2B business in which one company of an industry sell its products to
another industry
62.
In-store
marketing
It is the
concept of retailing. Some companies directly approach their customers in
retail shops
63.
Interactive
marketing
It is the
strategy some companies adopt to trap their clients according to their needs
and wants
64.
International
marketing
It is the
marketing strategy in which companies sell the product and services in
different countries
65.
Internet
marketing
Marketing
through social media platforms
66.
Left-brain
marketing
It is the
concept of creativity in which companies target the Real audience
67.
Local
marketing
It is the
strategy through which companies target the nearby places to sell the products
and services
68.
Long
tail marketing
It is the
strategy through which companies target the specific area to sell the products
and services
69.
Loyalty
marketing
It is the
strategy in which companies offers bonuses, discounts etc to their clients for
being a loyal to them
https://www.youtube.com/watch?v=5iesFLoVBi4&t=1s
70.
Mass
marketing
The strategy to
sell more and more products and services to large number of audience
71.
Mobile
marketing
The strategy in
which company target their customer through telecommunication services
72.
Multi-level
marketing
The marketing
strategy in which company target their end consumer and hope that consumer give
them referrals to their products and services
73.
Network
marketing
The concept or
strategy through which companies trying to sell the products and services to
the network of peoples
74.
New
media marketing
The concept
through which latest technology is used to market a product
75.
Newsletter
marketing
The concept or
strategy through which companies sell the products through e mails
76.
Niche
marketing
The concept of
finding gap in the market and then penetrates to grab the large audience
77.
Non-traditional
marketing
Strategy of
company to upfront different in the whole market to sell their relevant
products to their customers
78.
Offensive
marketing
The concept of
SWOT analysis of different companies and then makes strategy according to their
weaknesses and threats
79.
Offline
marketing
The marketing
which is not connected to the internet like through Newspapers, TVC Etc
80.
One-to-one
marketing
The marketing
strategy in which companies directly approach their clients or customers
81.
Online
marketing
The marketing
which is connected to internet like Social Media, websites, e mails or through
different platforms available on internet
82.
Organization
marketing
The strategy to
change and maintain the perception of the customers
Strategy
through which companies use Bill Boards, Hoardings, Posters etc to market their
products
84.
Out-of-home
marketing
The strategy in
which companies target their audience outside their homes like in parks, in
festivals etc
85.
Partnership
marketing
It is the joint
venture of two companies to target the same audience of the same industry
products
86.
Performance
marketing
It is the
concept of performance based marketing
87.
Permission
marketing
The concept in
which companies only targeted the specific customers whom are interested in
their products and services
88.
Person
marketing
The concept to
change the mind sets of the customers
89.
Place
marketing
https://www.youtube.com/watch?v=5iesFLoVBi4&t=1s
The concept to
change the mind sets of customers for any place
The concept or
strategy to increase the demand and usage of the products and services
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